Responsible for developing and executing entity-specific annual marketing strategies and plans that support the overarching entity-specific business strategy and goals. This includes achieving market share goals, service line volume growth goals, and practice visit goals, as well as entity brand awareness, preference, image and loyalty goals.
Develops and executes entity-specific annual marketing plans that support entity’s business strategy and service line growth goals and objectives. Develops and leverages brand building strategies to increase awareness, preference, and image of the entity and Tower Health brand. Directs, manages and implements all traditional and digital advertising and platforms including entity-specific websites and social media platforms. Utilizes future CRM platform to plan, target, monitor, and measure traditional and digital advertising campaigns. Manages advertising planning, reports and analysis through CRM platform. Develops engaging web content and ensures that the entity-specific initiatives aligns with brand standards and positioning. Manages all entity-specific social media channels and ensures alignment with Tower Health’s social media policy. Responds to social media posts as per and within the social media policy and guidelines. Collaborates and builds strong relationships with executive leadership, as well as service line administrative and physician leadership. Serves as entity-specific spokesperson as needed.
Required: Bachelor’sin Marketing, Communications, or Business Administration with an emphasis in marketing or a related field
Preferred: Master’s Degree: Marketing, Business Administration with an emphasis on marketing
Experience: Minimum of 5 to 7 years’ and leading a marketing function
Required: Demonstrated strong business acumen, strong brand management experience, demonstrated excellent leadership and communication