Tower Health

  • Communications Specialist

    Job Locations US-PA-Reading
    Requisition ID
    2018-18637
    Hospital
    Reading Hospital
    Shift
    1-Day
    Department
    Marketing
    Category
    Marketing/Public Relations/Communication
    Hours per week
    40
    # of Openings
    2
    Position Type
    Regular Full-Time
  • Overview

    Responsible for planning, executing and evaluating corporate communication strategies and tactics for assigned programs, business units, departments or constituents to achieve entity and system business goals and objectives. Develops and implements comprehensive, integrated corporate communication campaigns. Manages the internal communications platforms and contributes content for social media and other online platforms. Contributes metrics for dashboards to measure effectiveness of corporate communications.

     

    Responsibilities

    Develops and executes annual corporate communications plans for key programs, business units, departments or constituents. Identifies platforms, budgets, and staffing. Evaluates success of plan and reports on responses and metrics.

    Manages clients on behalf of the Corporate Communication department. Requires a thorough knowledge of Tower Health’s organization and strategic priorities. Maintains a high level of professionalism in working with internal customers and external vendors.

    Creates, implements, and manages internal communications to employees on platforms including Sharepoint intranet, Populo and Constant Contact email platforms, and the employee app. Uses metrics to evaluate effectiveness.

     

     

    Works with appropriate contacts for key programs, business units, departments and other constituents to determine communication goals and objectives. Develops and manages the execution of large and small-scale corporate communication plans from initial concept through completion. Measures effectiveness.

    Understands and works effectively with various communications platforms including the Tower Health website, Sharepoint intranet, Employee App, social media, electronic/digital platforms, newsletters and collateral, and hard-copy initiatives.

    Collaborates with customers, marketing and business line stakeholders to develop, provide, and post content and images for social media and measure effectiveness of methods.

    Writes and designs content for use on social media and other digital platforms. Adheres to editorial and communication standards. Evaluates usage to increase reach and engagement. 

     

    Identifies communications opportunities for cross-promotion with marketing and communication colleagues across the health system.

    Contributes metrics to dashboards to monitor effectiveness of communication plans.

     

    Qualifications

    Education Requirements:

    Bachelor’s Degree in Journalism, Communications, Public Relations or related field.

    Experience

    Minimum of 5 years’ corporate communication experience, preferably in a healthcare setting.

    Knowledge and understanding of communication principles and practices, including message development, digital platforms, community outreach, and project management.

    Strong writing skills including expository, descriptive, persuasive and narrative writing.

    Strong attention to details.

    Ability to multi-task and work in fast-paced environment.

    Strong editing skills, including knowledge and use of AP style.

    Must be self-directed and demonstrate the ability to educate and influence others.

    Team player with ability to work collaboratively with partners.

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