Tower Health

  • Marketing Coordinator

    Job Locations US-PA-Reading
    Requisition ID
    Reading Hospital
    Marketing/Public Relations/Communication
    Hours per week
    # of Openings
    Position Type
    Regular Full-Time
    Work Schedule
    8:00 am - 5:00 pm
  • Overview

    The Marketing Coordinator is responsible for the coordination, development and implementation of traditional and digital marketing campaigns targeting prospects and patients across the designated hospital service area to build brand awareness, generate online leads and drive business to key service lines, programs and facilities.


    Primary Functions:

    • Consistently and effectively implements service line, program and/or facility Marketing plans to meet operational, financial and strategic objectives.
    • Utilizes CRM platform to plan, manage, monitor and measure the success of all Marketing initiatives.
    • Works with internal Marketing, Web Services, Corporate Communications, Public Relations and Physician Liaisons, as well as external agencies including design consultants, mail houses, printers, photographers, media buyers and others to implement assigned Marketing initiatives.
    • In collaboration with Marketing Director and/or Marketing Specialist develops appropriate traditional and non-traditional media buys and optimizes campaign experience from ad to landing page, thru email nurturing.
    • Coordinates with Web Services and Corporate Communications teams to incorporate social media channels into digital campaigns. Assists in the development of content including blogs, videos, and other interactive elements.
    • Tracks and reports the status and outcomes of marketing initiatives
    • Supports special events as needed.

    Secondary responsibilities

    • Creates, writes and edits marketing materials, support documents and deliverables.
    • Applies rigorous attention in the use of the Tower Health image, brand, nomenclature and graphic standards.
    • Coordinates purchases of specialty items following Tower Health brand guidelines.
    • Generates purchase orders and invoice payments as needed.
    • Evaluates, recommends and implements marketing tactic changes as need to improve overall efficiency and effectiveness of marketing initiatives.
    • Serve as an integral member of the Marketing and Business Development team and participate in appropriate meetings and planning sessions.




    Education Requirements

    • Bachelor’s degree in Marketing, Communications or a related field preferred with three plus years of documented experience in marketing showing effective performance and advanced responsibility, preferably focused on healthcare marketing and project management and implementation.



    • Required: A minimum of three years marketing experience demonstrating effective performance and advanced responsibility, preferably focused on healthcare marketing and project management and implementation.
    • Proven ability to create, write and edit marketing materials, support documents and deliverables.
    • Proven ability to coordinate, track and monitor digital campaigns.
    • Proven ability to complete projects, deliver client services and to run the full process of plan, develop, implement and evaluate marketing projects with minimal supervision.
    • Excellent communication skills and responsiveness with the ability to listen, respond, and appropriately share information to drive results.
    • Must be self-directed, action oriented with a drive to achieve results


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